Come chat with us on Discord ➡️ https://discord.gg/QXmGNYgsCJ -~-~~-~~~-~~-~- Alternative Title: Free 22 Hour Copywriting Megacourse | Beginner to Paid Guide Alternative Title: If You Want to Become a Successful Copywriter in 2025, This Is What You Should Do [FULL MEGACOURSE] Alternative Title: How to Win at Copywriting
0:00 Welcome to the Copy That! Megacourse 2:13 What is copywriting? 3:23 Who are we and why should you listen to us? 4:10 Why copywriting is the best job in the world 7:50 What's the catch? 9:10 What to expect from this course
10:02 Part 2: The Goldmine of the Mind | An Intro to Sales Psychology 11:37 Where the money in copywriting really is (the 3 levels of persuasion) 14:10 How do people make buying decisions? 16:58 The Two Main Tasks Required of Copywriters 17:50 What "write for your audience" means 30:53 Using Gimmicks to Channel Desire 33:07 The Emotional Reasons People Buy Things 35:44 One of the biggest mistakes new copywriters make: People don't want to buy products 41:01 The Stages of Awareness 1:03:15 The Stages of Sophistication 1:07:34 Notions - shifting beliefs to sell, persuade, and engage 1:11:48 Identifications, Characteristics, and appealing to tribal instincts 1:14:55 The Power of a Good Idea1:21:03
Part 3: Copywriting Research 101 | The Step by Step Process of Research and Finding Info Needed to Write Good Copy 1:23:25 The Goal of Copywriting Research 1:24:23 RIOA: One Reader, One Idea, One Offer/Objective, One Action 1:33:27 How do you know when you're done with research? 1:35:36 Product Research 1:37:05 Features, Benefits, Advantages, and Deeper Benefits 2:51:18 Unique Selling Propositions (USPs) 2:52:50 Branding 2:54:59 Competitor Research 2:56:43 Market Research - Determining Your One Reader 3:05:47 An Example of the Full "IVOC" (Indirect Voice of Customer) Research Process 4:10:33 Why don't we just use AI for all this? 4:12:00 Using Your Research to Generate Your One Idea 4:18:29 Determining your One Offer and One Action
4:21:54 Part 4: How to Write Copy | The Step by Step Process for Writing Any Piece of Copy from Start to Finish 4:23:03 The structure every piece of direct response copy: Hook, body, close 4:25:28 How to adapt your IVOC research into persuasive messaging 4:30:40 How to hook a reader 4:32:13 How to write your body copy 4:34:28 Using OCPB (Objection Claim Proof Benefit) Method for Overcoming Objections 4:44:36 The 2 Key Components of a Close 4:46:31 The Principles of Writing Copy: Exactly how to turn a blank page into persuasive copy that sells 6:39:17 How to Edit and Revise Your Copy (The 3 Levels of Editing) 6:55:42 Watch Alex write a sales page, start to finish 9:45:37 Watch Sean write and send 4 types of email, start to finish 13:07:59 Practice makes perfect, so stick at it
13:08:49 Part 5: Finding Work As a Copywriter and Launching Your Career 13:10:03 What our careers have looked like 13:12:24 How to Practice Copywriting and Prepare Portfolio Samples 15:19:49 What's the best copywriting niche? 15:22:09 Three Types of Beginner Copywriting Career: Freelance, In House, and Agency Work 16:03:50 An Intro to Cold Outreach: Emails and DMs 17:08:40 An Intro to Job Boards: Upwork and Fiverr 17:44:21 An Intro to Partnering with Small Local Businesses: The "No Man's Niche" Method 17:59:59 An Intro to Applying for In-House Jobs: Working as an Employee 18:54:40 An Intro to Networking: Getting Work Through Your Connections 20:38:20 Closing Clients on Sales Calls 21:38:42 How much should you charge? (Some advice on pricing your services) 21:40:48 Is copywriting really the best way to get rich quick? (3 ways copywriters can make lots of money)
21:47:53 Congratulations, and some parting advice from each of us 21:51:07 blooper reel
-~-~~-~~~-~~-~- Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre. Production, VFX, and Editing by Noah Sokolsky
