Michelle and Craig take the stage at SXSW London for a special live episode of IMO—with one big twist: instead of interviewing a guest, they interview each other. Together, the siblings reflect on the career pivots that shaped their lives: from Michelle leaving corporate law to Craig walking away from Wall Street to coach basketball. They share lessons about embracing uncertainty, finding purpose over prestige, navigating family expectations, and why bravery is a skill you build over time. They also open up about the influence of their parents, what they've learned from raising the next generation, why financial freedom creates room for courage, and how they're approaching the "third act" of life with intention. Plus, stay through the end for a rapid-fire lightning round inspired by all things British—from fish and chips to Marmite.
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Michelle Obama and her big brother Craig Robinson bring their unique experiences and candid perspectives to a range of personal dilemmas, from the everyday to the existential. Each week, they’re joined by a special guest to tackle audience questions with practical advice, terrific stories, and plenty of laughs. From dating and relationships to parenting and financial planning, IMO sees the iconic First Lady at her most relaxed and honest. This podcast will leave you laughing, reflecting, and feeling more prepared to tackle life’s challenges.
About Michelle Obama
Michelle’s passion for storytelling has set sales records, garnered awards and accolades, and earned her global acclaim. Her memoir, Becoming, spent over 130 weeks on the New York Times Bestsellers list, sold more than 17 million copies worldwide, and won a Grammy Award. American Factory, the first film produced by her and her husband Barack Obama’s media company Higher Ground, won the Academy Award for Best Documentary in 2020. Upon its release in 2020, The Michelle Obama Podcast was the most successful original in Spotify history, bringing in more women listeners over 40 than any other podcast. Through the Obama Foundation, she founded the Girls Opportunity Alliance, which supports adolescent girls' education and empowerment around the world.
Craig is the Executive Director of the National Association of Basketball Coaches (NABC) and host of the Higher Ground podcast Ways To Win with Hall of Fame coach John Calipari. From 2017-2020, he served as the vice president of Player Development and Minor League Operations for the NBA’s New York Knicks. Previously, he was a Division I head men’s basketball coach at Oregon State and Brown, and spent more than a decade working as a trader in the investment banking industry. Most importantly, he is a husband and father of four.
Higher Ground was founded by President Barack Obama and Michelle Obama in 2018 to tell powerful stories that entertain, inform, and inspire—while elevating new and diverse voices in the entertainment industry. Learn more at https://highergroundmedia.com/
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